Services
Digital Marketing
Digital Marketing Services are a broad range of online strategies and tactics that help businesses increase visibility, generate leads, and drive sales through digital channels. Here’s a breakdown of common services typically offered by a digital marketing agency or freelancer:
Search Engine Optimization (SEO)
Improves website rankings in search engines (Google, Bing).
Involves keyword research, on-page optimization, link building, and technical SEO.
Goal: Increase organic traffic.
Pay-Per-Click Advertising (PPC)
Paid ads (e.g., Google Ads, Bing Ads).
Advertisers pay when users click on their ads.
Highly targeted, measurable, and fast results.
Social Media Marketing (SMM)
Promoting content and engaging with users on platforms like:
Facebook, Instagram, LinkedIn, TikTok, X (Twitter), Pinterest.
Includes both organic content and paid ads.
Content Marketing
Creating and distributing valuable content (blogs, videos, infographics, etc.).
Builds brand authority and supports SEO and lead generation.
Long-term engagement strategy.
Email Marketing
Sending targeted emails to prospects or customers.
Includes newsletters, drip campaigns, promotional emails, etc.
Great for nurturing leads and improving customer retention.
Conversion Rate Optimization (CRO)
Enhancing website elements to increase conversions (sales, sign-ups, etc.).
Uses A/B testing, heatmaps, analytics, and user behavior insights.
Advanced / Specialized Services
Influencer Marketing
Partnering with influencers to promote your brand or products.
Great for reaching niche audiences and building trust.
Affiliate Marketing
Paying commissions to partners (affiliates) who bring in leads/sales.
Video Marketing
Creation and promotion of video content for platforms like YouTube, TikTok, or your own site.
Highly effective for engagement and storytelling.
Reputation Management
Monitoring and improving a brand’s online image (e.g., Google reviews, social mentions).
Web Design & Development
Not a marketing strategy per se, but essential for creating a high-performing, SEO-friendly website.
